NEW! Pantone Color Trends 2013 – Forecasting Happiness!
Finally! Here it is – Pantone’s Webinar Pantone Color View Planner 2013, on the heels of Pantone’sFashion Color Report Fall 2012. Before we begin, several points on which I beg your indulgence:
1) The webinar convened over 9 minutes after schedule. The obviously ailing presenter, Laurie Pressman VP, of Fashion and Home at Pantone conducted the normally fast-paced webinar at fast-forward. The pace significantly truncated the opportunity to report the trends as comprehensively and with as much detail as I would like to give you. Well wishes to the presenter, who was a trooper by any estimation for getting through the program feeling so poorly.
2) Mr. Piddles, (my hyper Cheweenie) who was in my office today unplugged my computer losing half an article. Mercury must be in retrograde today or some such nonsense – but without further adieu…
What would a generation be with a contrived marketing demographic label? The “Millenials” who are no exception are introduced as a generation whose emergent shopping habits are dominated by the expanding tech platforms that exert influence on how, what and why this emergent generation purchases. A survey states that an astonishing 84% of these new consumers are influenced by content-based information when making a purchase – a bit scary, considering the notorious lack of peer review resident on the Internet – oh to be young….Their buying habits follow in logical pursuit, focusing on short term disposable elements whose price point is attainable in an economy in crisis.
Their parents, are more seasoned consumers who understand the concept of saving, and are diametrically opposed in value to the Millennials (huge surprise) favoring hand-built quality, sustainability, with 41% surveyed opting for a paired-back lifestyle that in reaction to down-sizing is demanding multi-function home elements adapted to suit a new economy of space.
A comfort-styled home aesthetic is dominated by the influence of an organic palette expressed in Sustainable, recycled and up-cycled elements in both product and fashion forums.
- Cork is a key player in materials preferred in the months ahead.
It goes without saying that an organically focused aesthetic involves the hot spot of home style for most of the past decade and continuing in 2013 – bringing the outdoors in. There are a number of ways to do this, but the hot new expression involves structuring not only outdoor but indoor plantings. This is hardly new; origins of structuring nature is evident in French and English Gardens of the 18th century, with images dating back to the curb appeal of ancient Greece. But the newest trends cross the boundaries of both art and contemporary urban high-rise style.
Have your cake and eat it in 2013, with highrise curb appeal traditionally available at curb height – and rice patties leave behind their shackles of labor as described in “The Good Earth” and their Internet UFO conspiracy cults to become meticulously fashioned crop art in 2013.
- Foliage and handbags collide in 2013, too!
Summer color is literally predicated on the colors of that healthy bunny food we are all eating to pair back our own personal footprint of space in preparation for swimsuit season. Tomato and chili reds, with paprika, orange and a cadre of greens are layered in the market fresh mix, in a variety of finishes dominate by….(drum roll)….
Tangerine Tango, Pantone’s Color of the Year. Where Honey Suckle the color of 2012 is a spirited energy boost to recharge and move forward, Tangerine Tango is meant to lead the charge back to economic vitality with the depth of sunset color and the adrenaline rush of energy needed to get the job done.and Tangerine Tango is not the only bright color is the forecast for 2013!
Color is key to the forecast – so much color that so much color that the presenter states that we are “no longer awestruck”. But for those of you who can’t wrap your design aesthetic around the world of color, free-standing pops of color say loads with a less. Below, our BlissLiving Home Pillows mirror ultra-shiny rain-slicker finish that has been hitting the runway for spring, for a less than runway budget!
Like summer salad, the trends are filled with fresh greens…
– all the decor magazines have some mention of Chartreuse.
Gone are the watery shades of blue, replaced by Indigo, Navy and electric Cerulean shades of blue….
Get ready to make lemonade – yellows are cleaner, fresh and vividly defined…
ranging from cool citrus to warm honey shades.
Pink holds ground in the coming year’s trends, in shades ranging away from honey suckle to extremes from Fuchsia to the palest and shiniest coy shades.
Browns dominate the 2013 palettes, second only to Oranges, with rich chocolates, burnt umbers, siennas and tones of finely hewn woods.
Black is making itself known, relying on texture and finish rather than shade or hue to convey its urban message.
Will a black wedding dress make it from runway to storefront? Only Vera Wang knows for sure….
White and creams appear in combinations, water marked by frosted finishes and laser cut patterns.
Metallics are gaining ground, conquering those metal color barriers and taking of in lustrous colors, often seen in organically inspired palettes, like faux snake skin.
Even men are invited to join the metallic color revolution – the hand belongs to Johnny Depp – I am thinking he was well compensated to sport this look….
On to palettes! Brown palettes have a great deal of leverage and allot of depth – we’ll explore making them work – tones of creme brulee, mushroom and cognac provide loads of potential!
Neutrals are a staple of design – complexity keeps them from being boring.
This season’s new blues are shown in conjunction with soothing neutrals. Perforated patterning, eroded, printed worn, create a humbling effect while clean and robust work blues set the stage for comfort with stage presence.
Warm woods, knits, raw finishes are supported by those working denim blues that convey a richness yet comfort.
Pairing the palette to include chartreuse creates a clean and vivid effect.
Buttery tones mesh in classic harmony with mushroom and black.
Not quite robin’s egg, pale turquoise jives with neutral support.
Neutrals also pair with sugary pale pinks, to the benefit of both.
Pink is subdued by neutrals…
…energized by yellow and orange….
(get the look, complete with handmade comfort!)
and complex and understated in one of the prettiest palettes introduced, uniting the colors seashore and seashells…
Berry, Lilacs, and lupines marry easily with the elegance of metallics, whether in your closet or around the room and adding yellow creates complimentary conversation.
Color becomes, but finishes dazzle.
Collective – As a group voices can be heard – the power of collective individuals. The power of one great power of may formidable, but collectives become communities.
A Happy coalition of colors and water color tonality…
Color and comfort collide in chunky plaids and florals seen in fashion and home this fall…
Phew! What to do with all this color in days to come! Find all the new trends in color at www.MyHomeFaceLift.com
- NEW! Pantone Fashion Color Report Fall 2012 (redoitdesign.wordpress.com)
- Book of the Week: Pantone Colors (designmom.com)
- New! 2012 Pantone Color of the Year – Tangerine Tango! (redoitdesign.wordpress.com)
- Spring 2012 Pantone Trends – Trends Immitate Art (redoitdesign.wordpress.com)
- Pantone 2012 Color Trends – Taming Tangerine Tango (redoitdesign.wordpress.com)
- Color Trends 2012 / 2013 – Benjamin Moore Color Pulse – FLOW (redoitdesign.wordpress.com)
- New! Benjamin Moore 2013 Color Trends Predictions! (redoitdesign.wordpress.com)